Why you need an effective packaging design?
Think about how you select products in a supermarket or shop.
Usually, you go with what you know, but sometimes you like to give something else a try. What goes through your mind? It could be price, or other features, but most of the time, you’ll make a snap decision based on what you see. That’s the packaging.
Great packaging appeals to the eye, the brain and the emotions. It stands out on the shelves. It states all the necessary features and benefits. It is also a reflection of the company brand.
If you make all those connections in a few split-seconds, you can win over a customer for potentially a very long time.
How to design great packaging
Designing exciting and appealing packaging is a challenge that causes you to think deeply about your product, your customers and how you want to be seen by the world.
Here are three aspects you need to consider before you start:
- Who are your customers? – Who are the people who buy your product? Your packaging needs to appeal to them on a visual and emotional level.
- Where will you be displaying yours? – Where will your packing appear, both online and offline? What products is it likely to be next to? Your product needs to be remarkable, so keep this in mind.
- What materials will you make your package out of? – Sometimes this is dictated by the product itself (e.g. soda in cans or bottles). Often, however, you must make a choice. Will your packaging be made from sustainable materials?
Once you have this in place, you need to think about colours, shapes, fonts and more. You must make sure your packaging is consistent with your business’ brand.
When someone sees your packaging, you want them to associate it with your company and brand.