Marketing Strategy

The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to Views: 19

The Marketing Mix

The Marketing Mix(The 4 P’s of Marketing) The major marketing management decisions can be classified in one of the following four categories: Views: 17

Marketing Plan Outline

Marketing Plan Outline I.   Executive Summary A high-level summary of the marketing plan.   II.   The Challenge Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.   III.   Situation Analysis Company Analysis Goals Focus Culture...

Product Diffusion Curve

Product Diffusion CurveConsumers can be grouped according to how quickly they adopt a new product. Views: 18


Positioning As Popularized by Al Ries and Jack Trout Views: 18

Market Segmentation

Market Segmentation The division of a market into different homogeneous groups of consumers is known as Views: 14